Alix Earle Age, Height, Wiki, Bio, Net Worth, and Boyfriend (2026)

Alix Earle is an American social media influencer, podcaster, and entrepreneur best known as TikTok's "It Girl" — the creator who pioneered the viral "Get Ready With Me" format and sparked a market phenomenon known as the "Alix Earle Effect."

Born on December 16, 2000, in Monmouth County, New Jersey, Alix Earle is 25 years old in 2026. She went from a University of Miami dorm room to the Forbes 30 Under 30 list in under three years. Her candid, unfiltered approach to content — covering acne, anxiety, eating disorders, and everyday life while doing her makeup — redefined what authenticity looks like in the influencer economy. As of 2026, her net worth is estimated at $20 million, making her one of the highest-earning Gen Z digital personalities in the United States.

Biography Table

Who Is Alix Earle?

Alix Earle is the 25-year-old American influencer who turned a dorm room beauty tutorial into a $20 million media empire. Her rise is the defining Gen Z success story of the early 2020s — built not on polish and perfection, but on radical honesty about acne breakouts, anxiety, family drama, and relationship struggles, all delivered while applying mascara.

According to Wikipedia, she is known for popularizing the "Get Ready With Me" (GRWM) format and for driving the "Alix Earle Effect" — a documented market phenomenon where products she mentions sell out within minutes. She was named to the Forbes 30 Under 30 list in 2023 and the TIME100 Creators list in July 2025.

Early Life and Background

Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. She grew up on an equestrian estate, riding horses and tagging along to her father Thomas "TJ" Earle's construction sites — a contrast to the glamorous online world she would later inhabit.

Her family background is layered. Her father, Thomas Earle, owns Earle Asphalt Company in Wall Township, New Jersey — a successful construction and road-paving business. Her mother, Alisa Maniaci, is of Italian descent. Her parents met at Lynn University in Boca Raton, Florida.

In July 2008, the New York Post reported that her father was having an affair with Ashley Alexandra Dupré — the escort whose involvement led to Governor Eliot Spitzer's resignation from office. Her parents divorced in 2013. Her father married Dupré later that year, giving Alix three half-siblings. Despite the public attention surrounding her family's history, Alix has spoken about her upbringing with openness and without bitterness.

Alix attended Red Bank Catholic High School in New Jersey, where she graduated in 2019. She then enrolled at the University of Miami's Herbert Business School, graduating cum laude in May 2023 with a Bachelor of Business Administration (BBA) in marketing. She began posting on TikTok in February 2020 as a University of Miami freshman.

Career Journey

First TikTok Post (February 2020)

Alix posted her first TikTok in February 2020. Her initial videos were casual — she and her friends showing off trash-bag outfits. She told the Wall Street Journal that she posted "like I had a following, but I didn't." Those early years were driven by pure enthusiasm rather than strategy.

The Acne Video That Changed Everything (Summer 2022)

The turning point came in summer 2022 during her junior year at the University of Miami. An acne breakout left her reluctant to film a required sponsored video. Her manager pushed her to post anyway. She decided to lean into it — appearing on camera with visible acne while talking openly about her skin struggles. The response from viewers was overwhelmingly positive. As she later told The Howard Stern Show: "When I started out, I had no idea. I was trying to be picture perfect."

That acne video launched her full GRWM format: applying makeup while narrating daily life without filter or facade. Her follower count exploded. By the end of 2022, she had become what the media quickly labeled TikTok's "It Girl."

The Alix Earle Effect

The "Alix Earle Effect" is a documented commercial phenomenon. When Alix mentions a product — a lip liner, a skincare item, a food brand — it sells out, often within minutes. Some brands report product sell-outs in 11 seconds after her posts. Beauty counters, skincare lines, and fashion labels have all reported dramatic sales spikes tied directly to her recommendations. This effect has made her one of the most valuable product ambassadors in digital marketing.

Forbes 30 Under 30 and Mainstream Recognition (2023)

Alix was named to the Forbes 30 Under 30 list in 2023 — a milestone that marked her transition from influencer to recognized business figure. That same year she graduated from university, launched her podcast, and began attending events including New York Fashion Week and the ESPYs.

Hot Mess with Alix Earle Podcast (2023)

In September 2023, Earle launched Hot Mess with Alix Earle under Alexandra Cooper's Unwell Network. Upon debut, the podcast briefly displaced The Joe Rogan Experience from the top position on Spotify's podcast charts — a remarkable feat for a first-time podcaster. The show covers lifestyle, relationships, and mental health in the same candid style that drove her TikTok success.

In February 2025, Cooper's Unwell Network cut ties with Alix. She retained full rights to her podcast. She announced a pause to the show in March 2025, stating she could not yet discuss the details publicly. As of 2026, she is developing the next phase of the podcast independently.

Poppi Investment and the $1.95 Billion Payday (2025)

One of Alix's savviest business moves was becoming an early investor and brand partner for Poppi, a prebiotic soda brand. In March 2025, PepsiCo announced it was acquiring Poppi for $1.95 billion. Alix's equity stake converted at a "pretty significant gain," according to her father and manager TJ Earle. The exact figure was not disclosed, but the deal cemented her status as a business operator, not just a content creator.

Dancing with the Stars Season 34 (2025)

In May 2025, Earle was announced as a contestant on Dancing with the Stars Season 34. Partnered with Valentin Chmerkovskiy, she reached the finale and finished as runner-up behind winner Robert Irwin. Her appearance — growing up watching the show with her grandmother — represented a mainstream media breakthrough beyond the digital world.

TIME100 Creators List (July 2025)

In July 2025, Earle was named to the inaugural TIME100 Creators list, recognizing 100 of the most influential digital creators globally. The recognition confirmed her position as one of the defining content creators of her generation.

Personal Life

Alix Earle is single as of early 2026. She was in a relationship with Braxton Berrios, a wide receiver with the Houston Texans (NFL), from November 2023 through December 2025. The split was confirmed by multiple sources in December 2025.

Prior to Berrios, she briefly dated Tyler Wade, a professional baseball player with the San Diego Padres, for approximately three months in late 2022.

In early 2026, Alix was spotted with Tom Brady at a Super Bowl party, sparking relationship speculation — though nothing has been confirmed.

Alix has been publicly open about her mental health. In December 2022, she disclosed her use of Lexapro (an SSRI) to manage anxiety she has experienced since high school. In October 2023, she spoke about her history with an eating disorder and body dysmorphia during high school — disclosures that resonated widely with her audience and contributed to her influence around mental health conversations in Gen Z culture.

Net Worth and Financial Overview (2026)

According to Celebrity Net Worth and reporting by Parade, Alix Earle's estimated net worth in 2026 is $20 million — up from an estimated $6 million in 2023.

Her transition from creator to equity investor distinguishes her from most influencers. She is building a diversified financial portfolio while still maintaining her content presence.

Height, Physical Stats, and Appearance

• Height: 5 ft 6 in (168 cm)
• Weight: Approx. 55 kg (121 lbs)
• Hair: Dark blonde
• Eyes: Blue/Hazel
• Style: Casual-glam; frequently features in fashion campaigns and runway front rows

Alix has been open about her appearance in a way that departs from typical influencer culture. Her willingness to film with active acne, discuss body dysmorphia, and appear in Aerie's "Real You" lingerie campaign — which celebrated unretouched bodies — has given her brand a body-positive dimension that resonates particularly with Gen Z audiences.

Age in 2026

Alix Earle was born on December 16, 2000, making her 25 years old in 2026. Key age milestones:

• Age 19 — first TikTok post (February 2020)
• Age 21–22 — viral acne video; explosive TikTok growth (2022)
• Age 22 — Forbes 30 Under 30 listing; identified as TikTok's "It Girl"
• Age 22–23 — launched podcast; graduated from University of Miami (May 2023)
• Age 24 — Poppi equity payday; Dancing with the Stars; TIME100 Creators
• Age 25 — single post-Berrios split; building next phase of media and business

Wiki Overview

Notable Facts and Trivia

• The "Alix Earle Effect" can sell out a product in as little as 11 seconds — this was documented when Revolution Beauty's "Alix's White-Eye Pencil" restocked in 2024.
• She once crashed the University of Miami's server when 28,000 seniors tried to register for her guest-lecture Zoom on influencer marketing.
• Her Poppi investment paid off when PepsiCo acquired the brand for $1.95 billion in 2025 — one of the most successful creator investment stories in social media history.
• Hot Mess with Alix Earle displaced The Joe Rogan Experience from the top Spotify podcast chart upon its debut in 2023.
• She was named to the inaugural TIME100 Creators list in July 2025, alongside the most influential digital creators globally.
• Alix has disclosed using Lexapro for anxiety and has spoken openly about a high school eating disorder — disclosures that made her a trusted voice in Gen Z mental health conversations.
• Her father TJ Earle is now her manager — a notable shift that turned a family relationship into a professional partnership.

Family Life

Alix comes from a blended, high-profile family. Her father, Thomas "TJ" Earle, runs Earle Asphalt Company, a major construction business in New Jersey. He is also her professional manager — a role he took on as her career scaled. Her mother, Alisa Maniaci, is of Italian descent and has remained close to Alix despite her parents' 2013 divorce.

Her stepmother is Ashley Dupré, the escort whose involvement with then-Governor Eliot Spitzer made national headlines in 2008. Alix has three half-siblings from her father's second marriage, and a younger sister named Ashtin from her mother's side. She is the eldest of five children across both family units.

Despite the public complexity of her family background, Alix speaks about her parents and siblings with warmth and openness — consistent with the authentic tone she brings to her entire public persona.

FAQ

How old is Alix Earle in 2026? Alix Earle is 25 years old in 2026. She was born on December 16, 2000, in Monmouth County, New Jersey.

What is Alix Earle's net worth in 2026? Her estimated net worth is $20 million in 2026, according to Celebrity Net Worth. Her income comes from TikTok sponsorships, Instagram brand deals, the Hot Mess podcast, investments, and brand partnerships.

How tall is Alix Earle? Alix Earle is 5 feet 6 inches (168 cm) tall.

Who is Alix Earle dating in 2026? Alix Earle is single as of early 2026. She ended her relationship with NFL player Braxton Berrios in December 2025.

What is the "Alix Earle Effect"? The Alix Earle Effect refers to the documented phenomenon where products she mentions in videos sell out almost immediately — sometimes in under 11 seconds. It reflects her extraordinary influence over consumer purchasing decisions.

Does Alix Earle have a podcast? Yes. She launched Hot Mess with Alix Earle in September 2023. It debuted at No. 1 on Spotify, briefly displacing The Joe Rogan Experience. As of 2026, she owns full rights to the podcast independently.

References

• Wikipedia: Alix Earle
  🔗 https://en.wikipedia.org/wiki/Alix_Earle — Alix Earle biography and career overview.
• Forbes 30 Under 30: Forbes Media 2023 list
  🔗 https://www.forbes.com/profile/alix-earle/ — Alix Earle’s profile on Forbes, which includes her placement on the 30 Under 30 list (Social Media).
• Parade: Alix Earle Net Worth
  🔗 https://parade.com/celebrities/alix-earle-net-worth — Parade’s profile with net worth and background detail.
• Celebrity Net Worth: Alix Earle profile
  🔗 https://www.celebritynetworth.com/richest-celebrities/models/alix-earle-net-worth/ — Estimated net worth breakdown and earnings info.
• TIME: TIME100 Creators 2025 list
  🔗 https://time.com/collections/time100-creators-2025/7299095/alix-earle — TIME magazine’s Time100 Creators 2025 page featuring Alix Earle.
• Wall Street Journal: Earle interview on TikTok origins
  🔗 https://www.wsj.com/style/alix-earle-deal-alex-cooper-podcast-poppi-019f0cca — Wall Street Journal article with insights on her career and TikTok growth strategy.
• The Howard Stern Show: Earle 2023 interview
  🔗 https://www.howardstern.com/news/2023/05/02/alix-earle-breaks-down-her-path-to-social-media-stardom-during-her-debut-stern-show-appearance/ — Coverage of her Howard Stern Show appearance (2023).